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Movie About Teens with Cystic Fibrosis Teams Up with Fashion Retailer
“Five Feet Apart,” an upcoming romantic movie about two teens with cystic fibrosis (CF) who fall in love while undergoing treatment, now has a marketing partner — rue21. An apparel and accessories retailer, rue21 will donate an undisclosed amount to the Cystic Fibrosis Foundation (CFF), a non-profit organization that supports CF research and patient care, under the arrangement.
It also plans to host several events throughout February and March, including a co-branded giveaway on “Galantine’s Day,” the Feb. 13 pre-Valentine’s Day celebration started by a character on “Parks and Recreation,” an NBC sitcom. Click here to learn more about the “Five Feet Apart” and this new marketing venture with rue21.
Are you planning to see this movie? What do you think of rue21’s plans to help raise the profile of the film? What do you think the impact of this partnership will be for young people with CF?
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