CF Awareness: CF Foundation President Featured in Video Series

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by Patricia Silva PhD |

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The president and CEO of the Cystic Fibrosis Foundation (CFF), Dr. Preston W. Campbell, III, MD, was recently invited to participate in a video series to talk about the work of the foundation and raise awareness for cystic fibrosis (CF). The interview is part of Better Business Bureau’s (BBB) Wise Giving Alliance’s Building Trust Video series and is already available to watch.

This video series has already featured numerous executive interviews with accredited charities. While the representatives of each organization talk about the work done by their charity, the Wise Giving Alliance aims to inform potential donors. By sharing these interviews, it is excepted that donors are able to make more informed giving choices. The Wise Giving Alliance also works to promote high standards of conduct among organizations that solicit contributions from the public.

This time, it was the turn of the CFF, which is an accredited charity of the Wise Giving Alliance, and meets all of their requirements regarding charity accountability, which includes fundraising practices, governance, and finances. During the interview, Dr. Preston Campbell spoke about the foundation, describing it as “the world’s leader in unraveling the science of cystic fibrosis.”

The CFF president also emphasized the importance of the research networks and the care center model created by the foundation, which is based on a collaborative paradigm with physicians, scientists and investigators. Campbell went even further to classify this culture of collaboration as CFF’s “secret sauce,” as stated by the foundation.

CFF works every day to find a cure for cystic fibrosis while providing patients and loved ones with opportunities to have full and productive lives. The foundation does this by funding research and drug development, promoting individualized treatment, and ensuring access to high quality and specialized care. “The mission of the Cystic Fibrosis Foundation is fueled by a dedicated group of scientists, caregivers, donors, volunteers and people with CF and their families who are united by a common goal: to find a cure for this devastating disease and help those with CF live longer, healthier lives,” explain CFF.


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